Lutheran Social Ministries of Maryland Announces New Vice President of Marketing and Communications

Feb. 14, 2024

Lisa Pearre, vice president of marketing and communicationsLutheran Social Ministries of Maryland welcomes Lisa Pearre as vice president of marketing and communications. Pearre leads the strategic marketing and communications efforts for LSMMD and its communities – Carroll Lutheran Village in Westminster, MD and Lutheran Village at Miller’s Grant, Ellicott City, MD.

“Lisa’s deep understanding of the senior living landscape, coupled with her strategic mindset, will elevate our marketing efforts and contribute to the overall success of our organization,” said LSMMD President and CEO, Jeff Branch.

Pearre joins LSMMD with over 20 years’ senior living marketing and sales agency experience. As a thought leader and advisor for nonprofit senior living organizations, she has successfully guided teams through various challenges, including start-up communities, major expansion projects, occupancy turnaround, community repositioning, and organizational rebranding. Pearre holds a bachelor’s degree in communications and journalism from McDaniel College in Westminster, MD.

“I love seeing people’s faces light up when they understand the connection between marketing and sales metrics and strategies and accomplishing their community’s goals. I am thrilled to bring my passion and experience to benefit the LSMMD team,” Pearre said.

Lutheran Social Ministries of Maryland Welcomes New Vice President of Philanthropy

Dec. 20, 2023

Lutheran Social Ministries of Maryland welcomes Paige Mills-Haag as its vice president of philanthropy. Mills-Haag is spearheading the senior living organization’s philanthropic efforts including designing strategic and innovative philanthropic initiatives that advance the organization’s mission and overseeing charitable programs and initiatives in its life-plan communities – Carroll Lutheran Village in Westminster, MD and Lutheran Village at Miller’s Grant in Ellicott City, MD.


“Paige is an excellent addition to our executive team,” said Jeff Branch, president and CEO of LSMMD. “She is establishing and cultivating relationships with our team, board of trustees, residents and community partners, as well as leading the philanthropy team on a major capital campaign for a new Performing Arts Center/Chapel at LVMG, which will provide a gathering and worship space for all who live and work at LVMG.”


With over 17 years of expertise in philanthropy and nonprofit leadership, Mills-Haag has held executive roles in two senior living communities. A seasoned professional, she possesses extensive experience in planned giving, major gifts, annual gifts, capital campaigns, strategic planning, organizational leadership, board governance, community engagement and social responsibility. Mills-Haag earned a bachelor’s degree in organizational leadership from Southern Nazarene University. She is a member of the Association of Fundraising Professionals (AFP) and the Association for Christian Fundraisers (ACF), formerly the Association of Lutheran Development Executives (ALDE).


“It’s an honor to join the LSMMD team and lead efforts to advance the mission through philanthropy,” said Mills-Haag. “LSMMD values meaningful, strategic partnerships to foster innovation in aging services and build community across organizations and the broader community. I look forward to strengthening these relationships and engaging key stakeholders to support the impactful work of LSMMD and its communities, a social ministry that fosters a culture of intentional generosity and financial stewardship.”

Meet Terry Morse, Corporate Director of Construction Development and Facilities Management

July 25, 2023

Our President and CEO’s interview with Terry Morse, corporate director of construction development and facilities management, reveals professional and personal insights. Morse is a Maryland native who grew up in Silver Spring. He is married with children and grandchildren. Learn about life on his farm and plans after retirement.

Discover more about Morse and upcoming projects for our LSMMD communities.

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Powering Senior Living Communities with Solar

April 12, 2023

An aerial view of Carroll Lutheran Village's solar panels. Lutheran Social Ministries of Maryland recently became part of a small number of Maryland senior living communities that are harnessing solar power at its continuing care retirement communities (i.e. life-plan communities) to help preserve the environment and reduce the communities’ electrical use and costs. Always mindful that its communities are part of larger communities, the non-profit senior living organization views solar energy as connecting and supporting those larger communities while supporting aging through innovation and thoughtful stewardship.

LSMMD’s President and CEO Jeff Branch stated, “Solar power is smart power. The addition of solar panels at our communities demonstrates our commitment to green initiatives. It reduces our electric bill and is a great investment in our and our residents’ future.”

Solar Energy Services and Mission Energy installed 400 solar energy panels at Lutheran Village at Miller’s Grant, in Ellicott City, MD, and Carroll Lutheran Village, in Westminster, MD on building roofs. LVMG’s solar energy panels are expected to reduce the community’s electricity use by 25%. The panels at CLV are expected to save the community $60,000 to $70,000 per year in electricity costs.

In addition to preserving nature, green communities also support older adults’ mental and physical health. For that reason, the environment is one of the seven dimensions of wellness. As people choose green alternatives, their awareness and respect for the environment increases and are more likely to spend more time outdoors whether it be walking, gardening or simply appreciating the views of nature.

An aerial view of Lutheran Village of Miller's Grant's solar panels.LVMG resides on what was once farmland and some of the farm’s natural elements still exist – pond, woods and wildlife – which residents’ value. Nature’s beauty surrounds the community and more so at CLV. Like its sister community, CLV was built on farmland and is still surrounded by farms. Lush green trees, rolling hills and unobstructed sunrise and sunset views are just some of the scenes that are visible from residents’ homes and apartments.

According to LVMG’s Executive Director Michelle Rosenheim, residents are elated about the use of solar energy. Resident Ken Hunter said, “As an early resident of LVMG, I noticed the opportunities for energy savings and eagerly supported projects for lighting and solar panels as well as energy-saving design elements of new buildings. I am pleased to see the progress being made.”

Ross Menchey, CLV resident, also supports the use of solar energy. “For a long time, I have been a proponent of the use of accessible, clean and renewable energy sources for generating electricity. Such sources as solar collector systems provide a win-win solution. I am excited to see CLV add solar energy,” said Menchey.

Meet Monica Sloan, Controller

February 24, 2022

Our Vice President of Finance and Technology, Steve Powell’s interview with Monica Sloan, controller reveals professional and personal insights. Sloan, a Maryland native, has lived in Carroll County for 30 years. She is married with two daughters and is interested in health and fitness.  She enjoys the outdoors and spending time with her family, friends and her puppy Winston.  She is very close with her Dad; they have a special tradition of washing her car together.  It’s been a bonding activity since she was 16 years old.  Sloan reveals her commitment to the organization over the past 15 years and what’s in store for the future.

Discover more about LSMMD’s controller and her plans the Finance department and LSMMD!

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